Oracle += Involver += Collective Intellect

Involver made an announcement today that they are getting snapped up by Oracle.  This is Oracle's third social acquisition following Vitrue in May and Collective Intellect in June.  Considering there are quite a bit of overlap between Involver and Vitrue and rumors that Involver was on the market looking for buyer, it does not look like it was a great exit for folks at Involver.

Oracle is on an acquisition roll;
who will it be next?

What is certain, however, is that there is a definite pickup in level of acquisitions in social media marketing and analytics space.

Oracle += Vitrue

Once again social media marketing companies are on the move.  The latest company to get on the list is Vitrue.  TechCrunch reported that Vitrue got acquired by Oracle for $300 million.  This follows earlier acquisition of  Efficient Frontier by Adobe for around $400 million back in November of last year.  Efficient Frontier acquired Context Optional in May of last year for $50 million.

As big companies choose acquisition route to get into their social media marketing business, social media marketing industry is getting consolidated.  Already social media company list below has lot of acquired former players shown in red dotted rectangle.  Vitrue will be the latest one to be added.