Once again social media marketing companies are on the move. The latest company to get on the list is Vitrue. TechCrunch reported that Vitrue got acquired by Oracle for $300 million. This follows earlier acquisition of Efficient Frontier by Adobe for around $400 million back in November of last year. Efficient Frontier acquired Context Optional in May of last year for $50 million.
As big companies choose acquisition route to get into their social media marketing business, social media marketing industry is getting consolidated. Already social media company list below has lot of acquired former players shown in red dotted rectangle. Vitrue will be the latest one to be added.
As big companies choose acquisition route to get into their social media marketing business, social media marketing industry is getting consolidated. Already social media company list below has lot of acquired former players shown in red dotted rectangle. Vitrue will be the latest one to be added.
