With Fred Wilson's post titled What Has Changed today there have been lot of discussions around shifting landscape of VC funds to enterprise from consumer space. Wilson's points were 1) that consumer space has matured over last several years with well established platforms, such as Amazon, Facebook, Twitter, Google, Apple, etc., therefore it's difficult to find a service that is not provided by the platforms and 2) that it is very challenging to have active user base who continue to use the service on the mobile environment. These two points are causing VC funds to shift to enterprise.
After reading the post, I saw Cristina Cordova's post highlighting the difficulties in building and sustaining monthly active users (MAU) on mobile. She sited SocialCam, Viddy, Draw Something and Path as the examples of difficulties for startups to sustain the growth while maintaining the active user base.
Mobile app user retention seems really hard. Why?
It's because of two reasons in my view:
