As a product manager, I occasionally think about why I made a decision to buy something. It helps me understand what buyer is going through when they make a purchase decision. Idea is to get inside of buyer's mind so that you can overcome objections and respond with the most appropriate answer for each buyer.
When I look at my buying decisions, I consider following:
1. Figure out what it does.
2. Estimate how often I will be using it, and divide the price by frequency to get to per usage charge.
3. Can I live without it? Do I need it now?
4. What do other people say about it?
5. Do the design and the brand represent me?
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| I could use this every morning. |
