Lessons From Google Wave: Even If You Build It, They Might Not Come

Last week Facebook announced that it will expand its messaging service to provide conversation history, integration with IM, email, SMS, and Facebook messages, and social inbox that can filter messages by your social network. When I brought this up to my friends, one friend immediately chimed in and said he's seen these functionalities from Google Wave. I haven't been keeping up with Google Wave. I vaguely remembered hearing about Google Wave is about to shutdown as standalone project in coming weeks.