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What Can We Learn From Facebook and
Disappointing Google Wave and Buzz? |
These days I seem to hear new social networking sites launching every other day: Social classified ads site
Neezz.com, social site for college students
CollegeOnly (I touched on them in
my earlier blog), social group site
The Fridge, open source privacy-sensitive social network package
Diaspora, personal network site
Path, etc. If you look at location-based social network (LBSN) only, there are
dozens of them starting out following initial success of Foursquare. It seems like every website is either thinking about starting up a new social networking site or incorporating social networking feature into existing site.
This got me wondering. Is there any lesson that we could draw from failed social network attempt, such as Google Wave and Google Buzz? What strategies can we imitate from Facebook and LinkedIn's success? What should be the strategy for new social networking site to bootstrap themselves?
