Monday, May 7, 2012

Social business: first define social media policy

Jeremiah Owyang gave a presentation at the Dachis Group's Social Business Summit 2012.  It was titled Build A Scalable Program Through Social Readiness.

For those of you following social media market and how companies are adopting social strategies, Jeremiah is a source that you should add to your list.

One thing that stuck with me was a stat that Jeremiah presented.  Out of 140 enterprise companies with more than 1000 employees, each company estimated about 178 social media accounts that are owned by enterprise.  Coordinating all these social media accounts is not an easy task.  Once you add regulating all social activities that happen on these accounts, it quickly becomes unmanageable.

Embracing social does not stop there.  Most of employees are already on Facebook, LinkedIn, Twitter, Pinterest, YouTube or Gooble+, or combination of them, making posts on their personal devices.  Most of these updates are personal in nature, but there are updates related to business at times.  Challenge is to find out when employees are using social network for their personal use and when they are using it to represent company.

It's important to establish where the line is between personal and public with every employee.  It's no longer a problem that companies can ignore.

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