Monday, May 14, 2012

Social media: new media for younger generation

It's remarkable to see how younger generation adopts new technology.  They adopt new tools faster than any other and thrive on the new media.  Teenagers today have more information than any other times, and they are communicating with friends more than any other age group.  18 to 24 year olds send 110 text messages a day on average.  Assuming they have 6 hours of sleep, they are sending about one text message every 10 minutes through out the day.

To these younger generation social media is just another tool that they grew up with.  Just like how Gen X grew up with Internet browser and video games, these teenagers started their online life with MySpace, Friendster and Facebook.  It's a part of how they interact with friends.



14-year-old Adora Svitak is a good example.  She recently spoke at Mashable Connect, talking about how she and her peers are using social media to learn, play and create their own culture.




There are a lot to pick up from her presentation.  In addition to her precocious public speaking skill, she gives good examples of how her Millennial generation is blurring the lines between who the audiences and content producers are.  In one minute, any teenager can be a viewer to a catchy YouTube video and in the next minute they could be writing about their commentaries about the video and create their own parody of the meme.

The Millennial generation has been participating in this public yet personal media, and defined what social media  could be when it is powered by millions of individual participants.  Birth of social media can trace its roots back to schools, and social media has been shaped largely by the Millennials' participation.  I think the next exciting thing to come out from social media will be one that addresses these Millennials' need in one way or another.

4 comments:

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