Friday, May 11, 2012

Creative process: loosen up a bit and be open to surprises

Creative process involves right brain.  You need to be able to approach the problem holistically.  You cannot look at the problem right in front of your nose.  You have to be somewhat distracted with other elements in the picture to see the entire picture.  You have to let new idea come to you.  And you have to be open to it.

I want to share some quotes that I found today regarding this creative process:

Our brain's incredible inertia to move toward the common. [While] Efficient for everyday life, this automatic neural response is the enemy of innovation.
Tony McCaffrey discussing Obscure Features Hypothesis

Simply put, people’s ability to think about information in new and unusual ways can actually be hampered when they wield too much brain power. What Dr. Jennifer Wiley and her teamhave found is that one way to get around this is to have a couple of drinks.

Care for a drink anyone?

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