Sunday, March 11, 2012

Kony 2012: Social Media to Global Media

Chances are that you have already watched Kony 2012 YouTube video.  As I just watched it, it had 72,433,716 view counts on YouTube.  And it was released on Monday March 5.  It shows social media addresses global audience.  Given a compelling cause people will react and content will go viral.

Whether the tactic that Invisible Children, the maker of the video, is the right one or not, some are bringing up some questions.  But what is clear is that Facebook, Twitter and YouTube have turned all of us into global villagers.  Collectively we have power to change the dialogue, and this may be yet another example that drives this point in everyone's mind.

In case you haven't seen the video yet, here's the clip:


  1. Its incredible how fast this blew up!
    I hope that awareness can bring this kind of monstrousity to an end

  2. 2.2% peak out of all tweets.  Wow.