Tuesday, July 26, 2011

My Thoughts on Google+

It has already been close to a month since the launch of Google+, and I feel obliged to express my thoughts around Google+ on this blog. After all it's only fair that I give a due time and attention to what Google created, the company that changed the way I use the web. Especially how Google fumbled earlier social attempts with Google Buzz, Wave and Orkut, they must have learned from those lessons.

I'm happy to report that they have. Let me talk about those few points that I think make Google+ shine on this blog post. In following blog post I will talk about some challenges that might slow down Google+ adoption.



Circle UI/UX

One very clever and elegant solution to organize people that you subscribe to is Google+ Circle. It is clever because it extends from multiple UI paradigms that are already familiar to most users: Drag-and-drop and semantics of the word "circle". By combining the two, it created deceptively simple user experience in organizing subscription sources into manageable lists. It reminds me of how Apple approached their UI by borrowing heavily from physical metaphors such as multi-touch screen navigation and finger swiping gesture. Perhaps this is not a surprise because Andy Hertzfeld was one of the key designers who created the UI.







Hangout

Hangout is a video chat client. But to describe Hangout as yet another video chat is missing the bigger picture. What Google+ is after is creating a tele-presence experience with people who might be miles away. One way Google does this today is by allowing people to share YouTube video and watch it simultaneously as if they were sitting next to you looking at the same screen. By providing chat window and be able to inject your own commentaries while video is playing, Google wants users to not only share content using status updates and comments, but share them in real time when you and the participants are both available to "hangout".

One application of Hangout is a public conferencing forum. In fact tinychat.com has been meeting that need for public video chat forum, much like how IRC was in early 1990's. Hangout has all building blocks to become the next IRC with video conferencing capability. What will be interesting is to see how Google+ users will evolve Hangout feature.

A possible use case might be celebrity hosting a Hangout session to endorse the movie as it's shown in below YouTube clip of Ashton Kutcher hanging out with his fans on tinychat (btw, he's also the investor of tinychat).







Google+ Mobile: Nearby

Another cool feature that I want to underline is found in Google+ mobile application. It's Google's interpretation of location meeting social network application, and it has great potential to change the way Google+ mobile users think about location. It's called Nearby.

Although Google+ doesn't make a hoopla about Nearby on its overview page, it has great potential to change the way we think about Google+ and extend the way we interact with it.

The idea is simple. As a Google+ mobile user, you not only get the updates from people that you follow, but also can get updates from people who happened to be nearby from your current location. It doesn't sound like much on the surface, but when you think about Google's focus on Places and how it's investing heavily to reclaim the lost ground on local businesses away from Groupon, it starts to make sense.

By having user's location information and controlling how users can consume the data, Google can play an important role serving relevant local contents to users, such as nearby restaurants with good user review or local business deals that are on now.


In the next blog post I will touch on a few challenges that might slow down Google+ adoption.

What do you guys think of Google+? Do you believe Google+ will be a long-term success in becoming relevant among Facebook, LinkedIn and Twitter? Please share your comments.

No comments:

Post a Comment