While I was looking for the next batch of books to read on Amazon, I started looking at Kindle 3G. It was right on the landing site selling one for $114 (Wi-Fi version). That sounded really cheap. It wasn't too long ago Kindle was selling for $150 or so, I thought.
It turns out I was about right. The third generation Wi-Fi Kindle was selling for $139 until early April. Amazon is marketing that Kindle is now on sale for $114 to make the e-reader even more affordable.
What's interesting is how Amazon is moving from premium to ad-based discounted model. Yes, Amazon is lowering the price of Kindle by displaying ads when Kindle is turned off or showing its home page. Usually we see many freemium to premium movement especially from small start ups looking to grow user base quickly. But it's interesting to see that Amazon is now lowering the price by introducing sponsored advertisements.
It turns out I was about right. The third generation Wi-Fi Kindle was selling for $139 until early April. Amazon is marketing that Kindle is now on sale for $114 to make the e-reader even more affordable.
What's interesting is how Amazon is moving from premium to ad-based discounted model. Yes, Amazon is lowering the price of Kindle by displaying ads when Kindle is turned off or showing its home page. Usually we see many freemium to premium movement especially from small start ups looking to grow user base quickly. But it's interesting to see that Amazon is now lowering the price by introducing sponsored advertisements.