It's Not About Content; It's All About Communication

Google is all about content; Facebook is all about communication.

- Kailash Ambwani CEO of FaceTime Communications

Today I want to share a few articles that I found over last month or so. All these articles talk about non-intuitive observation. They all point to importance of communication, and how enabling communication is really the key to harness the explosive network effect of social network. Contrary to popular belief, they all talk about content, as we know them, is not the king.

Tips From Three CEOs: Obsess Over Customers To Make Fans Out Of Them

While I was taking a deeper dive from tweets that landed on my Flipboard, I came to discover three separate interviews with CEOs who recently have made headlines. To my surprise -- maybe it's not too surprising if you think about the final message -- I found a clear theme across these interviews: Obsess over customers to make fans out of them.

This lesson has been repeated so many times that it has almost become a cliche. But I think it's a lesson that we should hold close to our heart when we are building a company or service. We have to constantly think about how to improve the customer satisfaction, and turn the customers into advocates so that they can be viral marketing agents working for you.

For anyone who's aspiring to launch a service or create a company, these interviews are must watch.

What Would 2011 Have For Us?

After 3 week long hiatus I'm about to restart my blogging. During the break I visited India and South Korea for about ten days each, and was reminded that how much I grew addicted to constant Twitter feeds and Facebook status updates. The moment I regained my free wifi connection at Seoul International Airport, I was back at catching up all the news bits from my social media curators.

One theme that I noticed from all tweets and articles was the year 2011 prediction. Whether Facebook will go IPO or not, whether Google will successfully launch its social network site or not, what the next Groupon or Zynga will be in year 2011, and such. After reading a few of them, I realized I had a few overarching trends that I saw from my perspective. I wanted to outline a few notable trends that I anticipate in year 2011.