Guy Kawasaki spoke at Silicon Valley Bank's CEO Summit on October 6, 2011. It was shortly after the passing of Steve Jobs. Guy got on the stage to talk about 12 lessons that he learned from working for Steve Jobs.
1. Experts are clueless.
2. Customers can't tell you what they need.
3. Biggest challenges beget the best work.
4. Design Counts.
5. Big graphics, big fonts.
6. Jump curves, not better sameness.
7. "It works" or "doesn't work", that's all that matters.
8. Value is different from price.
9. A Players hire A Players.
10. Real CEOs can demo.
11. Real entrepreneurs ship.
12. Some things need to be believed to be seen.
1. Experts are clueless.
2. Customers can't tell you what they need.
3. Biggest challenges beget the best work.
4. Design Counts.
5. Big graphics, big fonts.
6. Jump curves, not better sameness.
7. "It works" or "doesn't work", that's all that matters.
8. Value is different from price.
9. A Players hire A Players.
10. Real CEOs can demo.
11. Real entrepreneurs ship.
12. Some things need to be believed to be seen.
