Why future is bright for content creators

WSJ ran an article about management's dilemma of employees on social media.  Because anyone with email address can open free social media accounts and start writing, management teams are concerned that there will be inappropriate content that reflects poorly on their corporate image.  Even worse, employee's writing may unwittingly leak information to anyone who care to search on Internet.  We've all seen how fast bad publicity can travel on social media.

Source: WSJ

But these risks are small when compared to benefits that content creating employees bring.  Benefits are of many folds.  

Story of @theoldcfo

We all have been warned.  Social media is a public media platform.  Whatever we share will be seen by many thousands of people, and some of them may be corporate compliance officers from your company.  Be careful what you post because what you post is public record.

Here's a story of Gene Morphis, savvy social media user who has 700+ tweets on his timeline and runs his own blog site.  He also used to be CFO of Francesca's Holdings Corp.  Note the past tense.  He received a pink slip the other day for tweeting snarky comments about board meeting, preparing for earnings call, etc.