I was following Fabulis early last year. Fabulis was a gay social networking site that combines Yelp, Foursquare and Facebook. Its mission was to provide social network site for gay people or people who want to hang out with gay friends. It did not do so well.
After reaching 150K users, user base plateaued. And as a site without clear revenue model running on investor's money, it needed a fresh idea to change the course. Two founders, Jason Goldberg and Bradford Shellhammer, made a decision. They sat down for a dinner one night and decided to leverage their design and product background to create social commerce site. Fabulis was no more. Fab was born.
After reaching 150K users, user base plateaued. And as a site without clear revenue model running on investor's money, it needed a fresh idea to change the course. Two founders, Jason Goldberg and Bradford Shellhammer, made a decision. They sat down for a dinner one night and decided to leverage their design and product background to create social commerce site. Fabulis was no more. Fab was born.
