How does friends reporting friends make a better Facebook?

Facebook started to prompt users to report fake accounts used by their friends.  By now most people know that Facebook wants to become a social network where real name is used.  The reason is simple one.  Facebook generates its revenue by serving ads to users, and wants real users who connect with their real friends so that more information can be collected regarding each user.

Real identity makes sense for Facebook.  But what is in it for user?  How does Facebook become a better social network by turning in a friend who uses Facebook with pseudonyms?

@chapeaudefee reported the screenshot.
I wonder how many users actually respond with 'yes'.
Source: https://pbs.twimg.com/media/A3Mzyo3CEAAef3W.jpg

Finding out about visitors without upsetting them: Pseudonymity

That is the question that every marketers ask.  It also seems like a question that every social media user asks when they upload a new photo on their profile page.  I bet majority of LinkedIn users check their 'who viewed my profile?' link to see who has been looking up their profile.  I am also one who thinks visitor data is irresistible.

Cool, someone from Management Consulting saw my LinkedIn Profile!
It sure beats not knowing anything about my visitor.

And I am not alone.  Any good marketer wants to know who is looking at their website and track their behavior.  There are number of web marketing packages that provides visitor tracking capability.  Any professionally developed website will have some level of tracking software deployed to make sense of who is looking at their site.  They often do this by requiring user to register with the site before viewing their demo or downloading a case study.