These days one design trend that I hear often is minimalism. In my book, this translates to putting the absolute minimum design elements while providing functional software. Minimalism is a good guideline for designer to force themselves to think carefully about each design element. If something is not absolutely needed, then chances are it will do more harm than good to overall product usability.
That's because great product UI/UX should do following:
1. It should make target users want to use the product
2. Once the users get their hands on, it should disappear in the background
That's because great product UI/UX should do following:
1. It should make target users want to use the product
2. Once the users get their hands on, it should disappear in the background