Derek Thompson and Jordan Weissman from the Atlantic magazine appeared on KQED Forum this morning. Topic was how the new Millennial generation is fundamentally changing our culture of consumption. Products and services like Zipcars and smartphones propelled by more social sharing than ownership are making it easier to rent than own, especially when it comes to cars.
The most interesting comment was this idea of how cars are being replaced by smartphones. Car was not just a means of transportation. It had been a symbol of adulthood, social status and freedom. Now smartphone is in some sense replacing car as social platform to share experiences for the Millennial generation.
The most interesting comment was this idea of how cars are being replaced by smartphones. Car was not just a means of transportation. It had been a symbol of adulthood, social status and freedom. Now smartphone is in some sense replacing car as social platform to share experiences for the Millennial generation.
 |
| It used to be unthinkable to think of going out on a date without a car. Now going out anywhere without a smartphone is unthinkable. Never mind the car, we'll hop on a Muni bus but we've got our iPhones. |
