Marketers: Go after iPad users, not Twitter and Facebook

IBM released their 2012 Black Friday online shopping results.  There are a few notable findings from the reports.  I wanted to highlight two points:

- The iPad Factor: The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.

- Social Sales: Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated .34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.

What Would 2011 Have For Us?

After 3 week long hiatus I'm about to restart my blogging. During the break I visited India and South Korea for about ten days each, and was reminded that how much I grew addicted to constant Twitter feeds and Facebook status updates. The moment I regained my free wifi connection at Seoul International Airport, I was back at catching up all the news bits from my social media curators.

One theme that I noticed from all tweets and articles was the year 2011 prediction. Whether Facebook will go IPO or not, whether Google will successfully launch its social network site or not, what the next Groupon or Zynga will be in year 2011, and such. After reading a few of them, I realized I had a few overarching trends that I saw from my perspective. I wanted to outline a few notable trends that I anticipate in year 2011.