Q: Which one of the following is not a communication tool?
- Skype
- Google Search
Answer is obvious. Anyone who used the tools would identify Google Search. And that has been the biggest challenge that Facebook has been dealing with. Most users think of Facebook as communication tool, much like email and instant messaging. Facebook users visit facebook.com to stay in touch with friends and keep up with what their friends are up to.
Hence advertising on Facebook did not work as well as Google Search. People are looking for something when they visit google.com. It's the perfect opportunity to pitch related products that might solve the people's problem.
