BlackBerry is struggling to reclaim its past glory. Just look around you. How many BlackBerry devices do you see? Probably not too many. When people look for their next smartphone, they usually look at iPhone or Android. There are a few Windows phones popping up, but not too many BlackBerry phones.
But when you look at big regulated enterprises, there are still many BlackBerries out there. Although RIM may be on its last leg, it has not lost the battle yet. That's because RIM understands enterprise needs and caters to their requirement. In fact, that's how BlackBerry gained its popularity: By providing a mobile email device to corporate users.
BlackBerry 10 is their latest attempt to win back the fan base. During BlackBerry 10 Jam, CEO Thorsten Heins and Vivek Bhardwaj highlighted features that are squarely targeted towards enterprise users. Work and personal dual mode, UX build around one-handed operation, easy multi-lingual keyboard switch support, and tight integration with social media updates are all catered to business users and their IT department. While IT department demands tight control of device and information security, users have been demanding capability for personal use.
But when you look at big regulated enterprises, there are still many BlackBerries out there. Although RIM may be on its last leg, it has not lost the battle yet. That's because RIM understands enterprise needs and caters to their requirement. In fact, that's how BlackBerry gained its popularity: By providing a mobile email device to corporate users.
BlackBerry 10 is their latest attempt to win back the fan base. During BlackBerry 10 Jam, CEO Thorsten Heins and Vivek Bhardwaj highlighted features that are squarely targeted towards enterprise users. Work and personal dual mode, UX build around one-handed operation, easy multi-lingual keyboard switch support, and tight integration with social media updates are all catered to business users and their IT department. While IT department demands tight control of device and information security, users have been demanding capability for personal use.
